Advertising options with one of the most trusted sources of information for over two thirds of the UK.

About The Phone Book

Advertising in The Phone Book is so much more than an advert in print. It’s a multimedia offering, backed by the BT brand that’s been trusted by homes and businesses for over 100 years.

We’re investing in improving The Phone Book, with plans to redesign it following a survey of thousands of consumers and UK businesses. We understand consumers use a whole range of ways to look for businesses. That’s why we provide you with a complete ‘four channels in one’ service. It includes an advert in: print, online, voice and high street mediums. If you advertise in The Phone Book itself, you’ll automatically feature as a 118 500 priority listing, on The Phone Book online and on InLinkUK - our next generation Payphone. 

No one else offers such a wide distribution footprint in the UK. 

And because we’ve done extensive research on our customer base, we can help you choose the right advertising options to get in front of your target audience, helping you to increase brand awareness, raise your profile and generate leads. 

Quick facts:

  • Over 168 local editions are sent to 21 million homes and businesses across the UK.

  • Research shows there’s an 80% awareness of The Phone Book (basis market research survey May 2017. Sample 1,000 consumers and 1,000 small businesses).

  • Around three quarters of Phone Book owners use it once every couple of weeks.